Project 2

Posted on February 12, 2012


TashaBear is a toddlers clothing line that carries toddler’s clothing and accessories. It is targeted towards grandparents and mothers-to-be.

The price point ranges from  $5 for a simple accessory to $ 30 for  2-piece sets including a bottoms and tops.

The line is very affordable someone with an annual income as low as $30,000 can afford it.

TashaBear is targeted toward both boys and girls anywhere from 2 years+ depending on size.

The line will carry sizes 2T-5T.

Potential buyer can be single, married, or in a relationship.

I chose the colors for the logo because I wanted them to be gender neutral and  fit either a boy and girl.  I also wanted the bear to be in a classic medium brown so it can be easily identifiable and can be incorporated with the name TashaBear or can also be on its own as a logo. For example, polo shirts.

Lastly, I think it will attract the potential customers because what is being offered at a certain price point.

Posted in: ART 382